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Pipeline November eNewsletter

social media

Watch our webcast 'Demand Generation in a Social B2B World'

Whether you are new to social media or if you have been using social media for years, implementing demand generation strategies
will help you deliver highly qualified prospects
to sales.

Learn how to execute savvy lead-nurturing
tactics that provide deep insight into the readiness and intent of your prospects/
customers along with best practices to
leverage social media for demand generation.

Watch On-demand



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mardevdm2 Blog Blog

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in brief
Purple Button B2B digital video case studies for direct marketing
by webVM
Purple Button Fact sheet on advertising mail
Purple Button Business Marketing Face to Face
by Chris Fill and Scot Mckee
Purple Button Latest global B2B marketing news
by mardevdm2

B2B digital video case studies
for direct marketing

B2B video case studies are a powerful way to share your track record with existing and prospect clients. This whitepaper demonstrates the power of interactive video landing pages for B2B lead generation using the FLIMP video direct marketing platform which can track viewer engagement and response in real time.

Digital Video Case Studies

Data Driven Audience

upcoming events

1st December 2011
Email Deliverability | Webcast

By attending this webinar you will leave with a better understanding of deliverability and the factors that affect your emails hitting your recipients' inboxes.

Register Now more information
Add to Calendar add to calendar

5th December 2011
CMO Congress | Dubai
Reflecting the strategic issues that senior marketing professionals have identified in how to optimise customer experience, minimise operational cost along with determining the best mix of marketing channels to select.

Register Now more information
Add to Calendar add to calendar

7th December 2011
Sales and Marketing Alignment | London

The day's format as a small-group workshop is designed to enable in-depth learning with the course trainer, along with a host of specialist speakers. Places are limited to 15, so don't miss out, book your place today.

Register Now more information
Add to Calendar add to calendar

8th December 2011
BtoB's Digital Edge | Virtual

Join BtoB for our fourth annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers.

Register Now more information
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contact us

email mardevdm2 Email us
mardevdm2 offices International offices

Face to Face

“Beware! Your view of B2B marketing
will be quite different after reading
this book. Chris & Scot provoke your thinking and stimulate questions in
this important area of marketing.”
Peter Williams CEng,
Leeds Business School

Business Marketing
Face to Face
with Chris Fill & Scot Mckee

The once predictable world of B2B marketing is changing but despite these complexities and challenges, at the root of business marketing remains the need to find, develop and maintain relationships. Read this book to understand how to create buyer-centric demand generation strategies with examples and marketing theory in practice.

Watch out for the launch date, a vox pop from the fabulous Scot Mckee and an exclusive Pipeline subscriber discount in our December issue!

DMA responds to BBC1
'junk mail' feature -
the dma

The DMA’s chief executive Chris Combemale was interviewed for BBC1’s new magazine show That’s Britain! for its feature on the so-called ‘junk mail’ industry. Providing balance for the show’s ill-informed criticisms of the industry, Chris put forward the arguments for the value of advertising mail to the UK economy.

In response to the show, the DMA produced factsheet for its members, outlining the facts and figures in support of advertising mail, plus details of the new environmental agreement that it has recently reached with Defra.

To download the DMA factsheet, please click here.

have i got news for you
Purple Button QR codes can complement integrated marketing services
Category: Integrated Marketing Services
Purple Button Marketers to benefit from new fan-tracking Facebook tool
Category: Lead Generation
Purple Button Companies with B2B data could send email marketing to tablets
Category: B2B Data

November playpen:
A day of glass made by Corning

November playpen

A stunning vision of the future in this
"A Day Made of Glass" video made
by Corning.

If you've seen any videos that have inspired you, send them over and we will feature it!

>> watch the video

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