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Pipeline September eNewsletter

mediaPro B2B Clinicmediapro
1st to 2nd November 2012
Olympia, London

Visit us on G70

book appointment

and win a free ticket to the
B2B Marketing Awards


win a B2B Marketing Awards ticket when you visit us on Stand G70 at mediaPro Expo

If you are unhappy with how your data is performing, need advice on how to enhance your marketing campaigns, want to learn more about demand generation then book an appointment with one of our experts at mediapro.

If that isn't good enough, those who have attended an appointment will be put into a prize draw to win a seat at the best event of the year the 'B2B Marketing Awards' on 24th November 2011.

Don't forget to watch our presentation in the Direct Marketing Theatre at 13:35 on Tuesday, 1st November 2011.

Call us on 020 8652 4569 if you want us to save
you a seat.

in brief
Purple Button a guide to the cookie law
by Silktide
Purple Button data-driven audience segmentation whitepaper
by mardevdm2
Purple Button accelerate: peak performance marketing
B2B Marketing Conference 2011
Purple Button demand generation in a social B2B world
demand generation knowledge bank webcast

Cookie Law

a guide to the EU cookie law

From May 2011 a new privacy law came into effect across the EU. The law
requires that  websites ask visitors for consent to use most web cookies.
Watch this Silktide video for a great explanation on how this effects business.



mardevdm2 whitepaper

Data Driven Audience

new mardevdm2 whitepaper:
data-driven audience segmentation

Audience segmentation plays a vital role in your marketing strategy. Yet, with so much data available these days, marketers have to be smart about exactly how to segment and target their audience, and achieve the best return on investment.

Key findings discussed in this whitepaper are categorization, methods of data capture, analysis of data along with practical applications to produce results.

B2B Marketing Conference 2011:
accelerate peak performance
B2B Marketing

As one of the sponsors of the B2B Marketing Conference 2011 in London, we are able to offer you 40% discount, which means you only pay �5 instead of the full asking price of �5.

You just need to enter "mardevconference11" when you buy online or state if you
call 020 7269 6590 to book your ticket.

Hear from speakers such as IBM, Cisco, Deloitte and Lexis Nexis on a range of topics from marketing strategies, new technologies, integrated data and tips and tricks succeeding with demand generation.

B2B Marketing Conference 2011 exclusive code: mardevconference11

mardevdm2 webcast
demand generation in a social B2B world webcast hosted
by B2B Marketing

Whether you are new to social media or if you have been using social media for years, implementing demand generation strategies will help you deliver highly qualified prospects to sales.

In this webcast, Mary Miller, global director of marketing from mardevdm2, will demonstrate how social media is directly impacting revenue and shortening sales cycles. Learn how to execute savvy lead-nurturing tactics that provide deep insight into the readiness and intent of your prospects/customers along with best practices to leverage social media for demand generation.

>> register now

have I got news for you
spend on integrated marketing services on Facebook increasing
News Category: Integrated Marketing Services
f-commerce could help B2B brands boost lead generation
News Category: Lead Generation
brands with B2B data could send email marketing to mobiles
News Category: B2B Data





October playpen:
Windows Live
Messenger viral campaign

Childline: Mexican Wave

A campaign for Microsoft helped to
launch the new version of Window's
Live Messenger and featured a series
of virals which took a humorous look
at what life would be like without the advantages offered by modern communications.

>> watch the video


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upcoming events

1st to 2nd November
mediaPro expo | London
This two day exhibition and conference will help you cut through the hype to understand how to develop your comms strategy, deliver growth, improve return on investment, build data and measure response

>> read more

Monday, 7th Nov
2011 Pearl Awards | New York
The Pearl Awards celebrate excellence in custom content across print, digital, and other media platforms. Custom Content providers, both large and small, B2B and B2C; representing clients in a wide range of industries and producing programs across multiple outlets may enter the Pearl Awards.

>> read more

Wednesday, 9th Nov
B2B Marketing Conference 2011 | London
This year's B2B Marketing Conference is designed to help marketers hit their peak performance. Offering insight and inspiration to address the key challenges that lay ahead, this conference will play a key role in helping formulate your marketing strategy for the crucial year ahead.
Get 40% discount when
you use this code: mardevconference11

>> read more

Thursday, 10th Nov
Demand Generation
in a Social B2B World | webcast
Social media is increasingly impacting on companies' revenue and brand reputation, and this mardevdm2 webcast shows you how integrating demand generation strategies alongside social media can produce the best results.

>> read more

Thursday, 10th Nov
BtoB Networking Breakfast | San Francisco
Learn how to get the best results out of your interactive marketing campaigns! Speakers from HP Enterprise, Cisco Systems, Bio-Rad and Sybase.

>> read more

register for MediaPro

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