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Pipeline September eNewsletter

Hidden Value Webinar

watch our latest webinar with mardevdm2 and Baptie: The hidden value of the marketing budget

We reveal how digital behaviour, analytical data,
and attribution models, able you to gather marketing intelligence that shows channel-specific ROI.

>> view on-demand

in brief
Purple Button The future of revenue performance management
video by Eloqua
Purple Button mCommerce whitepaper
by Incentivated Limited
Purple Button 4 steps to better obtain and nurture new B-to-B relationships
session by Mary Miller, Global Director - Marketing
Purple Button Have I got news for you
latest B2B marketing news from around the globe

Watch RPM video

revenue performance management
Check out this short video which shows how RPM early adopters can become the Ford's, Toyota's and Wal-Mart's of tomorrow -- that is, fast movers who use this new marketing method as a competitive advantage.

our Revenue of Management Performance Whitepaper to get a head-start on your RPM plan whitepaper and learn how you can re-engineering your own revenue cycle.

Incentivated Limited download the mCommerce whitepaper from incentivated

Providing secure payment processing services to customers is an essential part
of any company's commerce strategy, and the best commerce strategies encourage consumers to purchase and consume content and products on the go.

Download this whitepaper to help you understand what is mCommerce, why it's important that you sit up and take notice.

DMA-US conference and exhibition in Boston
DMA USA 2011

Visit us at booth #1011 at the DMA show in Boston, 1-6 October 2011.

Add the session "4 Steps to Better Obtain and Nurture New B-to-B Relationships"
to your agenda. Learn how to get the conversation started, that using your data
wisely to engage and stay connected and most importantly, know when to close
the deal. Register today for the DMA 2011 and save $300 when you use our discount code AN61.

Don't forget to join us at the world-famous Direct Margarita International networking party being staged on show Monday, October 3, (6pm-9pm), at the Papagayo Mexican Kitchen & Tequila Bar, 283 Summer Street, Boston. The cost is only $40 per guest and this includes all the Mexican food you can eat and as many margaritas as you can consume until the bar tab runs dry.

Space is always limited so if you haven't already RSVP as soon as possible.

have I got news for you
Companies increasing focus on mobile marketing
News Category: Integrated Marketing Services
Analysing deliverability data key for B2B firms sending email marketing
News Category: Lead Generation
Ability to analyse B2B data becoming more important
News Category: B2B Data

Foodservice & Hospitality datacards Foodservice and hospitality

This one-of-a-kind source of foodservice, restaurant and hospitality decision makers covers global sources of owners, operators, managers and executives
of commercial and non-commercial foodservice locations.

>> click here to start your search

september playpen: ChildLine: Mexican Wave

Childline: Mexican Wave

As part of a national initiative to relieve exam stress, our digital PR and social media campaign for ChildLine featured students who found an unusual way to relieve exam stress (think Glee meets Mexican wave).

The campaign resulted in over 100 pieces
of online coverage and over 160,000 people saw the viral in under a week.

>> watch the wave

We'd like to stay in touch with your business, so by all means send us your business news, insights, events and whitepapers. Leave your social media handles on our LinkedIn group so we can connect and share.

We look forward to your participation in the mardevdm2 community!


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Upcoming events

1st to 6th October
DMA-US conference and exhibition
It's the only event that brings together experts from the marketing continuum to discuss solutions and best practices to achieve optimal channel mix
and integration that lead to measurable results and increase real-time customer engagement
>> read more

Thursday, 13th Oct
IT Marketing Seminar with B2B Marketing
Focuses on the key trends and issues impacting on marketing in the B2B IT sector, providing exclusive insights into the challenges and opportunities which will shape the market in the months ahead. Content includes an outline of the findings of B2B Marketing’s Technology Marketing Benchmark Report, providing exclusive and unprecedented insights into the views of client side marketers operating in this space.
>> read more

Weds, 19th Oct
Data IQ Conference
by IDM

This important new conference from leading data governance research and consulting firm DQM Group, in partnership with IDM brings together data practitioners, data specialists and industry experts to share their experiences.  It covers the hot topics affecting the successful management and use of customer data.
>> read more

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