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Pipeline Logo July 2011
B2B Ball   Mobile Marketing Best Practice Guide
This guide examines how B2B brands can use the many forms of mobile marketing (from SMS to apps) to maximise opportunities for customer-engagement and presents practical advice and guidance on their implementation. Contributors include MMA Global, Maximizer, Oxygen8, Mubaloo, Gyro amongst others. >> download summary

Manchester: Networking Evening + Seminar
If you are in the UK and hanging about Manchester on the evening of Wednesday, 27th July 2011, then pop along and join us for complimentary networking drinks at Bar 38 from 17:30. And, as a sponsor of the half-day Social Media Marketing Seminar, we invite you to start your afternoon with us at The Midland, where we can get you a great discount on the seminar! >> rsvp for drinks

DMA 2011


Save the date: DMA-US Annual Show
Come and visit us at booth #1011 during the DMA US Conference and Exhibition at the Boston Convention center during 1st to 6th October 2011. Look out in the next 'pipeline' issue for details of our global marketing director, Mary Miller, presenting 'Steps to Better Obtain and Nurture New
B-to-B Relationships' and how to book a face-to-face with us.
Use our code AN61 and you can save $300. >> read more



What's splash all about?
It's our new blog. Read and join in the chit-chat, post your experiences, ideas and tips about effective direct marketing and anything else you have done to accelerate sales. We look forward to sharing our examples, client experiences and results with you here.
>> dive in and join the conversation


Target Global Corporations
Connect with executives and directors of finance and investor relations, research, technology, sales and marketing and other key areas of the business with a targeted list of corporate decision makers or related companies from LexisNexis. This family of lists covers more than 400,000 of the most prominent parent companies, affiliates, subsidiaries and divisions worldwide.

We can help you meet your next client or partner within multiple levels of global organizations.

>> click here to start your search

Boring B2B marketing can be fun!

Have a look at Cisco's viral video campaign promoting their unified mobile communicator service. The video features a business guy
having a total meltdown in a hotel lobby because
he cannot contact a coworker.

If you've produced a successful video campaign, send it over and we will showcase it in our next issue.

Watch Cisco's video

pipeline ballot

in this issue

mobile marketing
best practice guide
manchester marketing networking evening
feature industry
B2B marketing events
play corner
ballot box

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Upcoming events

Tuesday, 26th July
Closed Loop Reporting - Webinar
A full-day immersion in the mobile, social and realtime web. Learn how to listen and respond to customers, create effective promotions and get bottom-line results. See real brands share case studies, best practices and the latest tools for the social, mobile and realtime web . >> read more

Wednesday, 27th July
Social Media Marketing Seminar- Manchester
Make your social media marketing strategy work harder for you.  This social media marketing training seminar will discuss the latest tools and techniques that are right for your business to help achieve results. >> read more


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