Mardevdm2 launches European business suppression file solution
The global data and marketing services division of Reed Business Information, a world-leading provider of business information and services. With offices in London, Chicago, New York, Singapore and Sydney, mardevdm2 provides unmatched global data and insight, demand generation and lead nurturing programs, as well as custom marketing campaigns that help B2B marketers effectively engage with their target audience.
Mary N. Miller
Global Director, Marketing
2000 Clearwater Drive
Oak Brook, IL 60523
D: +1 630.288.8312
London, UK — 2 November 2011 — Mardevdm2 (www.mardevdm2.com), a global B2B marketing and data services partner, announced the exclusive availability of its European business and consumer suppression file. The 50-million-name file is a cross-country check-point for direct marketers to make sure they are compliant with all relevant MPS and TPS data legislation. In addition, validating a mailing or telemarketing file against a professionally sourced suppression file protects the reputation of marketers, whether the audience is businesses or consumers.
“As current Data Protection Legislation is under review, it is more important than ever that direct marketing practitioners uphold the highest possible standards of compliance,” says Zina Manda, director of mardevdm2. “For any cross-border marketers, or those entering new International markets, there are significant challenges and risks for lack of compliance, particularly with regulations that vary by country. Mardevdm2 has brought together and will keep current a comprehensive suppression file source across Europe that will make compliance painless.”
Given the 11% rate of data decay across consumer files in a 12 month period and the nearly 35% rate for business data, access to an accurate and up-to-date “do not mail” or “do not call” suppression file is just as important for marketers as having access to the targeted decision makers they need to reach. Maintaining the accuracy of customer and prospect files is a time-consuming and resource-intensive process for companies, especially in the face of tight budgets and increased business demands.
The merged European Business Suppression file is available only from mardevdm2 and will be continually refreshed as individuals opt-out of mailing and telemarketing programs. The file is based on new updates provided by more than 40 unique sources held by different countries across Europe.