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Giving dimension to demand generation
Demand Metrics Waterfall
system for creation of demand
Marketing Qualified Leads (MQLs)
Sales Accepted Leads (SALs)
Sales Qualified Leads (SQLs)
Demand Metrics Waterfall Model © Sirius Decisions
Total number of hand raisers
Unique metrics for current customers
We help you keep new leads engaged by sending them relevant, educational materials.
Definition via sales/marketing SLA
Marketing deems ready for handoff
Once marketing has made contact, we help you nurture and score leads for sales.
Basic qualification tenets met
Sales agrees to work leads
We bridge the gap between marketing and sales by adding new prospect data.
Now part of pipeline
When leads enter the pipeline, we keep your message in front of them.
IDs topline contribution
When you know your best prospect profile, we help find more.
Accelerate your sales pipeline
As a marketer, you are under greater pressure than ever to measure the results of every penny spent. You need to know that you are starting with current, high quality marketing data, tracking the right metrics and implementing services that deliver ROI.
Our focus is to help you to create genuine demand for your products and services. We help you begin conversations with
, based on when they plan to buy. We build a plan tailored to your timeline, business goals and budget to deliver a targeted message through the most effective,
free, no obligation quote
to find out how we can accelerate your sales pipeline.
Did you know?
Careless lead generation processes and inefficient use of marketing resources could cost hundreds of thousands of dollars each year.
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Marketing Automation Trends, Benchmarks & Best Practices.
Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business.
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