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The benefits of email
Delivering an email to a targeted audience, as opposed to batch and blast, allows you to begin a conversation with new prospects.
The cost of sending an email is typically less than ten cents/pence per name. When you add the targeting element, it is very cost-effective.
Email messages are delivered instantly based on your outbound announcement or triggered based on user response.
More than 40% of mobile Internet time is spent checking email. When your email is delivered, it goes with the recipient on their mobile device.
Email metrics are becoming much more sophisticated than open and click rates. You can now track activity, website visits, even phone calls that start with your email, so you know which channels your audience responds to most frequently.
Why email marketing?
Email marketing builds relationships. When someone subscribes to your messages, they are more likely to buy from you. The job is yours to keep the messages relevant, but when you do, you build loyalty. Remember that personalization and automation are factors that help keep your audience engaged throughout their buying cycle. Do not ignore non-responders, their timing just might be different from yours.
and test which messages get each audience segment to respond.
free, no obligation quote
to make sure your emails are opened by your prospects.
Conversion rates increased 11.3 percent over last quarter and 16.1 percent over the last year.
Source: DMA (US), Email Experience Council
How do you stack up?
Marketing Automation Trends, Benchmarks & Best Practices.
Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business.
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