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The benefits of direct mail
Direct mail focuses on specific contacts who are most likely to respond, giving you more bang for your buck.
You can address your customers by name, speak to them individually and appeal to their interests. And when customers feel that you understand their needs, they're more likely to respond.
From letters to postcards to brochures, the variety of inexpensive and easy formats you can use to create your direct mail campaign is huge.
Direct mail allows you to physically place your message in your customers' hands and encourage interaction.
Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like coupons and other offers.
Direct mail lets you easily track the success of your campaign. It's as simple as counting your inquiries. By tracking and analyzing your results, you'll see what is working and can make adjustments to future mailings.
Why direct mail?
It gets opened. You probably receive hundreds of emails each day, some that you open immediately; others that can wait, still others go instantly to the trash. Yet when the mail is delivered, you open it. Maybe it's because you receive less of it due to new and online forms of communication? It's funny how using 'old fashioned' direct mail has become less popular with marketers but still commands the attention of their target audience. The key is to know when to use which marketing channel and
measure the results
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to deliver your message to the right buyers.
It is insight into human nature that is the key to the communicator's skill. Where the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
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Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business.
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